Eva on design that is strong along with a growing team
Eva on design that is strong along with a growing team Eva simply went through the liberating and challenging practice of downsizing into a smaller sized house, but eventually the IKEA design team of her will serve in size. We talked on the Design Manager about IKEA layout identity, future collaborations, Democratic Design and the reason why a house.
When Eva Lilja Löwenhielm stepped in to direct the staff of in house designers at IKEA previous autumn, she made it happen with the drive to produce an even more powerful design team. After 4 weeks in the new role of her, she’s prepared to watch the department develop to about two times its size.
Nowadays there are eighteen in house designers in Eva’s staff. The majority of them you are going to find within Älmhult, Sweden, one designer is based around Delhi, India, and 4 inside Shanghai, China. Though the staff will develop much larger.
“Isn’t it fascinating! From the really beginning, IKEA is promising to make a much better everyday routine for the numerous individuals. Nowadays we wish to help make our inexpensive design available to a lot more folks across the world. At exactly the same period, the world these days is not what it really was sixty years back, new times put brand new expectations and demands. Which means that we at IKEA want a solid foundation of the development, that’s the reason we’ve shot a strategic choice to buy our design competence and expand the in-house design team of ours. The drive is growing the in house style department with approximately twice the size of its inside a stepwise way over several 2 years,” says Eva.
Eva’s adventure with IKEA started again in 1996 when she, subsequent to dealing with interior design and advertising for fairs and theaters, joined the style department included in a scholarship project, and also among the initial items she created was the BLEKEN bathroom established. Shortly later on, as an independent custom of Stockholm, she started a very long freelance partnership with IKEA.
She also has the white-colored bath room box, the matching mirror as well as the shelf from the first year of her at IKEA. Would she have created it differently today?
“Probably not! I needed to create a but flexible solution that flat pupils like myself can afford. I can remember I applied laminated plywood of the medicine cabinet. I still love the set,” affirms Eva.
Above: The BLEKEN bath room established via the 2000 IKEA catalogue as well as the tufted wool rug via the PS collection.
Yet another solution which remains close to her heart is the big red round hand tufted wool rug via the PS compilation she created during the late 90s. It’s her really favourite for reasons that are many.
“The PS rug belongs to the start of the journey of mine as being an independent designer for ikea and also I like the collaborative portion of the design work. It was the very first time I worked in a huge staff and we created the style on the factory flooring. It was an enormous carpet, a lot larger compared to the pallet employed for delivery it!” states Eva.
The PS rug was a part of the number for over 10 yrs and also grew to be an IKEA icon that represent what Democratic Design stands for: functional and beautiful product of durable quality at an extremely inexpensive cost. The rug was in addition a centerpiece in the own home of her for a lot of years. Recently she rolled it upwards and also surpassed it forward when she as well as her husband made the decision to downsize. They left a huge home outside of town for a significantly lesser apartment in Stockholm.
“We are today investigating a brand new era in the lives of ours, and also downsizing is difficult. It’s been work that is hard adjusting to a house one quarter the size.”
What’ve you learned from downsizing a house?
“We have discovered what’s really vital, and also it’s the individuals that create a house a house … and the cat of ours, obviously. Although, the cat isn’t happy about it.”
How can you determine what to stay and what you should pass forward?
“It is about what’s usable and practical. An example is the STOCKHOLM side table of mine. It’s in addition about the little parts that will be psychologically crucial in the everyday life of ours. It may be the ceramics we use when we put the dinner table or maybe the handmade items we’ve purchased or even received as a gift. And naturally art! A few we’ve collected through the years and several created by individuals we know,” affirms Eva.
Switching to a smaller location and truly considering what’s important and also the reason why a house a home, is useful knowledge when designing products. One of numerous principles Eva and the team work of her with is developing to assist individuals consume responsibly.
How can you do assist men and women consume sensibly through design?
“By designing items you are able to make use of for a while and for various uses. I believe a stool or maybe a step stool is one example. You are able to make use of it within the home to attain the very best shelf, the children are able to try to sit on it, you are able to utilize the step stool as being a bedside table, or even in case you’re more mature and need a thing to sit down on if you apply the shoes of yours in the hallway,” says Eva.
Yet another example is producing items which are simpler to fix and recycle. For instance, by staying away from combining materials which cannot be easily divided and also sorted for recycling. To Eva, this’s as crucial for design as smart functions and beautiful form.
Sustainability is among the 5 concepts of Democratic Design. Democratic Design is produced by the IKEA perspective that everybody has got the right to a greater daily life, and design that is good is definitely the correct mixture of form, quality, function, sustainability and a reduced price. The product development group needs to get the best balance in the world these factors if the design process starts.
Lots of people worldwide can’t afford IKEA products. Can fashion make IKEA products a lot more affordable?
“By truly realizing the demand, hearing the buyer and also using the knowledge in the design process of ours. For instance, in many instances, we lower rather than including substance, as well as we let that happen to make clear the item and also to not compromise on the Democratic Design principles of ours. By remaining near to the suppliers of ours and realizing the production abilities, we are able to produce in an effective manner. By doing this we in addition make our products much more affordable. We also attempt to perform a lot more with elements which could be utilized for a lot of various products. I would like comparing it with food preparation in which you’ve less ingredients for numerous distinct dishes,” says Eva.
Development is likewise an immensely important component in establishing IKEA products much more affordable, sustainable and accessible, and also Eva describes much heritage of revolutionary design from flat packed furniture and more just lately making assembly both much and easier quicker together with the wedge dowel.
“We are going into new materials which are both good and affordable for the earth. For instance, just how can we deal with wood and organic fibres for future beds & sofas? We’re exploring numerous areas and see numerous fascinating opportunities, new challenges and applications to complete things in a different way in the event it involves the layout process,” says Eva.
Should you look 10 years down roadway. In what method has IKEA layout changed?
“I hope that the style is going to be as powerful as it’s nowadays, and also incorporated in every phase whenever we create a service. That we carry on and create the identity of ours by developing products which deliver ideas, needs, dreams and wishes of the countless individuals, to life. We’ll be pushing challenging conventions and the boundaries and also be at the cutting edge to produce sustainable and affordable products.”
IKEA is collaborating with LEGO, SONOS and also Zandra Rhodes, for instance. What type of collaborations do you want to find out down the road?
“Through collaborations, we are able to drive the curiosity of ours, dig deeper in subjects that surround us within the environment and also generate collections which enhance our design identity. For instance, these days we’ve a collaboration with World Surf League to motivate action to reduce plastic contamination within the oceans as well as collaborate on a collectively constructed surf centric selection of items, linking sustainability with an energetic lifestyle and also mobile living. I’d like to find out further collaborations around conserving water and also doing the very best we are able to to support the people and the planet that can’t take water that is clean for granted,” affirms Eva.
Lastly, you’re currently searching for in house designers to join the staff. What’s essential for IKEA if you shop for a custom?
“It is crucial that you to be a designer have an enthusiasm for design that is great, proportions and details and are wondering about producing products which make everyday living more effectively and therefore are great for us and the planet. And you ought to in addition do well at exploring and collaborating in teams,” affirms Eva.